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Lesley Anderson
May 1, 20233 min read
The Tech-Powered Visitor Experience
Tech-powered tourism is set to revolutionize tourism, help move visitors down the path-to-purchase and enhance the visitor experience.
Kristi Denby
Jul 11, 20222 min read
Tourism's Sustainable Future
Booking.com’s 2021 Sustainable Travel Survey, described the current global situation as a ‘watershed moment’ for both the industry and...
Lesley Anderson
May 19, 20222 min read
The Wellness Imperative
Tourism businesses can tap into growing demand for wellness by designing experiences intentionally to incorporate wellness considerations.
Nancy Arsenault
Jun 3, 20211 min read
Attracting Small Groups Through Adapting Your Offer
One positive aspect of COVID-19 has been companies stretching their boundaries, revisiting their business plans, finding new and creative...
Nancy Arsenault
May 13, 20211 min read
Don't Ask for a 5 out of 5
The purpose of a survey is to get honest information on which to base decisions. When I received a recent invitation to complete a...
Lesley Anderson
Feb 9, 20212 min read
Cultivating Community to Drive Future Demand
Cultivating your online community with former guests is a great way to foster loyalty and future demand. This article explores tactics used
Nancy Arsenault
Oct 1, 20201 min read
Time to Recheck Where You Can Travel In Canada without Quarantine
As we enter the fall and prepare for winter, it is important that all business continue to monitor which provinces have restrictions for...
Lesley Anderson
Sep 24, 20202 min read
Pivoting to Attract Regional and BC Markets
Seven key tips emerged from our August Ideas Lab sponsored by the CCCTA on Appealing to and Attracting Regional & BC Markets.
Lesley Anderson
Aug 4, 20202 min read
The importance of 'welcome signals' as you re-invite visitors
As travel restrictions lift and businesses and communities re-invite visitors, welcome signals are a new consideration in the visitor...
Nancy Arsenault
Jul 19, 20202 min read
New Brunswick $200 Staycation Incentive
It is so interesting to watch how different provinces are responding to COVID-19 to provide direct and indirect support to tourism...
Nancy Arsenault
Jun 28, 20202 min read
Loving the Strategic, Careful Approach to Re-opening
This post is dedicated to celebrating a company that I have been watching during the entire pandemic shutdown. 40 Knots Winery is a...
Nancy Arsenault
May 26, 20201 min read
Let's Build A Better Tourism Future
What will world travel look and feel like, after we have a vaccine for Covid-19? I hope our industry returns with a refreshed focus that...
Nancy Arsenault
May 24, 20201 min read
Building Traveller's Trust
In a recent industry survey completed by the Tourism Cafe and the Gros Morne Institute for Sustainable Tourism, the top topic of interest...
Nancy Arsenault
Apr 14, 20202 min read
Pay Forward with Practical, Tactical Tips
We are looking for tactical/practical best practices for small businesses, who want to be proactive in preparing to invite guests back to...
Nancy Arsenault
Feb 19, 20201 min read
Unexpected and Inviting
As you drive into Kenora you’ll discover a quaint town situated on the shores of the Lake of the Woods in Northern Ontario. It just takes...
Nancy Arsenault
Feb 18, 20192 min read
Tapping into the Solo Travel Market
The Adventure Travel Trade Association’s 2018 report on 20 Adventure Trends to Watch indicated that solo travel was a trend on the rise,...
Nancy Arsenault
Oct 2, 20183 min read
Today is Customer Experience Day
Today is Customer Experience Day - did you even know there is a day to stop and celebrate the excellence you strive for in enhancing the...
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