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Lesley Anderson
May 1, 20233 min read
The Tech-Powered Visitor Experience
Tech-powered tourism is set to revolutionize tourism, help move visitors down the path-to-purchase and enhance the visitor experience.
Kristi Denby
Jul 11, 20222 min read
Tourism's Sustainable Future
Booking.com’s 2021 Sustainable Travel Survey, described the current global situation as a ‘watershed moment’ for both the industry and...
Lesley Anderson
May 19, 20222 min read
The Wellness Imperative
Tourism businesses can tap into growing demand for wellness by designing experiences intentionally to incorporate wellness considerations.
Nancy Arsenault
Jun 3, 20211 min read
Attracting Small Groups Through Adapting Your Offer
One positive aspect of COVID-19 has been companies stretching their boundaries, revisiting their business plans, finding new and creative...
Nancy Arsenault
May 13, 20211 min read
Don't Ask for a 5 out of 5
The purpose of a survey is to get honest information on which to base decisions. When I received a recent invitation to complete a...
Lesley Anderson
Feb 9, 20212 min read
Cultivating Community to Drive Future Demand
Cultivating your online community with former guests is a great way to foster loyalty and future demand. This article explores tactics used
Lesley Anderson
Nov 19, 20202 min read
Coping with the Human Resources and Realities of COVID
Our recent Ideas Labs explored the new human resource challenges and realities impacting tourism businesses from the COVID-19 pandemic.
Nancy Arsenault
Oct 1, 20201 min read
Time to Recheck Where You Can Travel In Canada without Quarantine
As we enter the fall and prepare for winter, it is important that all business continue to monitor which provinces have restrictions for...
Nancy Arsenault
Sep 17, 20201 min read
Removing Restrictions is a Choice
September is a new chapter in the COVID-19 recovery as we move into a period of acceptance that "This is here stay." The road ahead will...
Nancy Arsenault
Sep 6, 20201 min read
Optimism is a Choice
One of my favourite gurus I follow is Seth Godin, a thought-leader, writer, trainer, and content expert in marketing and customer...
Lesley Anderson
Aug 4, 20202 min read
The importance of 'welcome signals' as you re-invite visitors
As travel restrictions lift and businesses and communities re-invite visitors, welcome signals are a new consideration in the visitor...
Nancy Arsenault
Jul 19, 20202 min read
New Brunswick $200 Staycation Incentive
It is so interesting to watch how different provinces are responding to COVID-19 to provide direct and indirect support to tourism...
Nancy Arsenault
Apr 28, 20202 min read
Check Your Insurance
Today the UNWTO's news update led off with this statement: "100% OF GLOBAL DESTINATIONS NOW HAVE COVID-19 TRAVEL RESTRICTIONS, UNWTO...
Nancy Arsenault
Apr 14, 20202 min read
Pay Forward with Practical, Tactical Tips
We are looking for tactical/practical best practices for small businesses, who want to be proactive in preparing to invite guests back to...
Nancy Arsenault
Mar 26, 20201 min read
Here's an Interesting Graphic
While the world settles into working from home and/or tackling Covid19 on the front lines, researchers are busy as work tracking,...
Nancy Arsenault
Feb 1, 20201 min read
Unite. Commit. Take Action.
An easy first step, become part of a global solution and contribute to the tourism industry and a healthy planet is reduce the amount of...
Nancy Arsenault
Aug 21, 20191 min read
The Alpha Generation and Travel
If you are familiar with Baby Boomer, Gen X, Y and Z, then it's time to get ready for thinking about the influence the Alpha Generation...
Nancy Arsenault
Jun 4, 20191 min read
British Columbia Reveals New E-Bike Policy
As the popularity of e-bikes, cycling, mountain biking and trail development continue to grow and increase opportunities for visitors and...
Nancy Arsenault
Mar 5, 20192 min read
The 'High' Potential for Cannabis Tourism in Canada
Whether you agree with legalization or not, companies across Canada are exploring the potential for cannabis tourism. While the outlook...
Nancy Arsenault
Feb 18, 20192 min read
Tapping into the Solo Travel Market
The Adventure Travel Trade Association’s 2018 report on 20 Adventure Trends to Watch indicated that solo travel was a trend on the rise,...
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